Fortimark.co

For studios selling art prints online

The art is ready. The listings are not.

Selling art online now means nine photographs, four paragraphs and close to a hundred size and frame variants for every single piece. That standard was set by the platforms and the buyers, not by you. Work out how long one listing takes you, then multiply it by what is still sitting in your archive.

See it run on your own work
Opening

A print is not a product yet.

It becomes one when somebody types it in, and the work between a finished file and a buyable listing is clerical. There is a great deal of it.

  1. The photography

    Nine framed shots is the minimum a print buyer expects. Canvas, black, white, gold and wood, with and without a mount. One piece does not justify a studio day, so pieces wait until there are enough of them to justify one.

  2. The writing

    Every listing needs four paragraphs that read like a gallery wrote them rather than a spreadsheet. Then it needs the next one.

  3. The data entry

    Seven sizes across frame and material combinations comes to ninety-seven variants, each with its own SKU, price and stock. Shopify will accept them one row at a time.

The build

We built the clerical half.

One machine does all of it, and it runs on a live Shopify store today. This is a working system, not a concept.

  1. One image goes in.

    You give it a file or a link. It crops to the ratio your printer needs, produces a master at full resolution, and stores it.

  2. Nine framed photographs come out.

    Canvas wrap, plus black, white, gold and wood frames in both orientations, with and without a mount. Composited, not photographed.

  3. The description writes itself in the gallery voice.

    Four to five paragraphs, museum tone, plus the collections the piece belongs in. It also refuses anything that is a photograph rather than a painting, before a person ever sees it.

  4. The product lands on Shopify complete.

    Ninety-seven variants, each with its own SKU, price and stock. Media attached, collections created and linked, filterable colour and orientation written in, published to the storefront. One every ten seconds, paced to stay inside Shopify’s limits.

What else

Three things come with it.

Each of these is something you would otherwise buy from somebody else, or go without.

  1. The room scene

    The framed print placed in a photorealistic interior, cropped and sized to 1080 by 1350. The format Instagram asks for, without booking a location.

  2. The catalogue

    Cover, introduction, one page per piece with its price and available sizes, your brochure and terms appended, page numbers continuous across the join. Generated, not laid out.

  3. The spend meter

    Every generated image counts against a ceiling you set, and every approval and deletion is logged. A deleted piece never comes back on its own.

Endgame

Here is what it does not do.

You should know the edges before you decide anything.

  1. It does not print anything.

    It hands your printer a ready file at the right ratio and resolution, and stops there.

  2. It does not post for you.

    It gives you the Instagram-sized image. You still choose when it goes up, and what it says.

  3. It does not touch orders, customers or fulfilment.

    Everything after the sale stays exactly where it is now.

  4. It does not replace your eye.

    Every piece waits for a person to approve it before it goes anywhere near your storefront.

The sample

One link is the whole ask.

Send us the page of a piece you already sell. Within two working days you get back the nine framed photographs, one room scene at Instagram’s dimensions, the written listing and a one-page catalogue sheet. It is yours to use whether or not we ever speak again.

Nothing is charged and nothing is scheduled.

If we do not think we can do a good job on what you send, we will tell you that instead.