Someone filled in your form at 2am. Nobody has opened it yet.
Nothing about that needed a person. The reply, the record, the routing, the nudge to whoever owns it: all of it runs while your office is dark, and stops the moment the job needs judgement.
Your week is leaking hours
Watch a week of your own work before you buy a tool. Three things turn up almost every time.
- 01
The process is in someone’s head
Nobody wrote it down, so it moves at the speed of the one person who knows it and stops dead the week they take leave. The first thing you get is not software. It is your own process, written down.
- 02
Your tools already talk
Your form, your inbox, your CRM and that one spreadsheet all have an API already. What is missing is the plumbing between them. Right now somebody on your team is the plumbing, retyping a name from one tab into another.
- 03
You lose them on day four
Almost nobody walks away at the enquiry. They walk away four days later, when the reply everyone assumed had gone out had not, and nobody owned the checking.
Three that run without you
The three asked for most, written out step by step, including the moment each one stops and hands back to a person. That stop is the design, not an apology for it.
- Trigger 01
Someone fills in your form at 2am
Sell into more than one time zone and something is always arriving while your office is dark. Somebody in India, the US, the Gulf or Australia is awake right now.
Then, with nobody in the room- 01
They have a reply within seconds, one that answers what they actually asked, not one confirming that a form was received.
- 02
A record is created and checked against the last six months, so one person enquiring three times does not land as three leads.
- 03
It routes on what they asked for, not on whose turn it is.
- 04
It is on the right person’s phone before they wake up.
- Handoff
A person replies to the reply. The automation bought you the night; it does not get to have the conversation.
- 01
- Trigger 02
A known contact opens your pricing page a third time
The signal is real. What most firms build on top of it is not: it fires an email at them instead of telling you.
Then, with nobody in the room- 01
The visit is stitched onto the record you already have, rather than logged as one more anonymous session.
- 02
A note is added to that record. Nothing is sent.
- 03
The three pages they read go to whoever owns the account, in the order they read them, as a sentence somebody can act on.
- Handoff
Someone calls them. Nobody sends the “I noticed you were looking at…” email. Every buyer alive can smell that one.
- 01
- Trigger 03
A regular customer goes quiet
The default version of this flags half your book every January and teaches everyone to ignore it.
Then, with nobody in the room- 01
Quiet is measured against that customer’s own pattern, not against a global thirty-day rule.
- 02
They land on a weekly list of names, not in a discount blast.
- 03
The last real conversation anyone had with them is pulled up beside the name.
- Handoff
A person decides whether this one is worth a call. Most are not, and the automation is not asked to pretend otherwise.
- 01
None of these came off a shelf. Each was built around a process that already existed and was already running badly. If you can describe yours in one sentence, that is enough to start from.
Walk us through yours on a callWhat we build
Six shapes of work. You need two of them, and one of the two is always the plumbing.
Chat and enquiry
Answers the five questions everyone asks, hands over the sixth
CRM automation
Records that write themselves, so nobody has to remember to
Email sequences
Sent because something happened, not because it is Tuesday
Lead scoring
Ranks people by what they did, not by what they ticked
Workflow automation
The steps between two tools that nobody wants to do by hand
Integrations
Two systems never designed to meet, made to agree
When it breaks
Every automation fails eventually. Four things decide how quickly you know.
It tells you when it stops
A failed automation does not announce itself. It goes quiet, and you hear about it from a customer three weeks later. Every run here reports whether it ran, and that report lands with a named person rather than in a log nobody opens.
You can always take it back
Every step can be paused, edited, or done by hand. Nothing here puts your own process behind a wall you cannot reach at five on a Friday.
It stays in your accounts
Built on your keys, inside your tools, with the logic written down in plain language. Replace us and the automation stays exactly where it is. That is worse for us commercially and it is the only correct way to build it.
Third parties change without asking
An API version is retired, a token expires, someone pastes an emoji into a field that has never seen one. Somebody is watching for that, because the alternative is that you find out from the person it failed on.
Bring us the thing you do every Monday
Describe one process you would not miss doing by hand. You get a straight answer on whether it is worth automating before you have paid anything. Some genuinely are not.