You get one second before the thumb moves on.
In most edits that second gets decided last: after the shoot, after the colour grade, out of whatever is left on the timeline. We build the piece from it backwards, then keep watching the second people leave on long after it goes up.
Why most posts go nowhere
Open your own feed and scroll it like a stranger with somewhere else to be. Three things are almost always true.
- 01
The calendar was the brief
You needed twelve a month, so twelve went up. Nothing was ever written down about what one of them was for, so none of them can be called a failure, and none of them ever get fixed.
- 02
The first second came last
The shoot took the budget and the colour grade took the rest. The opening frame is the only part most people will ever see. It got picked at the end, out of whatever was left on the timeline.
- 03
It looks expensive and says nothing
Drone shot, slow push in on the logo, licensed piano. Nothing a viewer could repeat to somebody else afterwards, and no way to tell from watching it what you actually sell.
What we make
Six shapes of work. You will need about three of them, and which three is usually obvious inside one call.
Short-form video
Shoot, cut, and the version that survives the first second
Graphic design
The post, the ad, the deck, the label on the box
Motion graphics
Titles, lower thirds, and the explainer that saves you a sales call
Photography
Product and interior stills you can still use in a year
Copy and scripts
The hook, the script, the caption, the line the ad rests on
Brand identity
Logo, type, colour: the rules everything else has to follow
The cuts below are the output. This is the day they come from — our own kit, in the room with the food, before any of it reaches an edit.
- Directing the shot
- Between setups
- Proofing the print
What we cut
Eight vertical cuts, all live. A spa, a salon chair, a coworking floor, two takes on one restaurant, one we only ever called Upbeat Edit, and two off our own feed. Nothing plays until you press it.
Once it is posted
Everyone shows you the finished cut. This is the part that decides whether the next one beats it.
Read the drop-off
Not the likes. The retention graph names the second people left on, and that second is almost always one edit decision we can point at and change.
Repeat what held
A format that works is worth more than ten new ideas. When one lands we make four more in the same shape before anybody gets to be original again.
Recut before you reshoot
A day of footage is a quarter of posts if it was shot with that in mind. Most of the time your next piece is already sitting in the rushes of the last one.
Cut for mute
Delivered vertical, square and wide, with the captions burned in, because most of it is watched on a phone in a queue with the sound off.
Further reading
What video production actually costs in Bangalore
Nobody publishes a price, so every quote arrives with no way to judge it. Here is what the number is actually made of.
7 min read
How many reels does a brand actually need in a month
Everyone asks for a number. The number is the least useful part of the answer.
6 min read
Send us the last three things you posted
We will tell you which one had the best chance, where it lost people, and what we would have cut, before you decide whether to work with us.