Complete digital presence
Your business exists twice.Most people only meet the second one.
One version is the room you built. The people, the work, the thing you are actually good at. The other was assembled online in pieces, by whoever was free, and it is carrying your name to strangers right now. We take all of it: how it looks, how many people are put in front of it, and what happens to the ones who get in touch.
A Beverly Hills clinic, a London aircraft company, a Bengaluru coworking floor, a restaurant. Nothing in common except that one team holds the mark, the site, the search, the spend and the reply for each of them, which is why they look like themselves rather than like each other.
Eight things, one owner
How you look, how you are found, what you pay to reach people, what it costs to win one, and what happens when they arrive. Hold some of it and the rest drifts on its own schedule, which is why the ads run a product name the site has never used.
- 01
The mark
One logo, one typeface, one set of colours, at the same quality everywhere. Most businesses are running three versions of their own mark without knowing it: the old one still on Google, a squashed one on Instagram, a third on the invoice.
- 02
The line
One sentence describing what you sell, used identically on every surface. When the site, the listing and the bio each describe a slightly different business, nobody is lying, but nobody can repeat what you do either.
- 03
The site
The only surface you own outright, and usually the newest thing on this list, which is exactly why it agrees with nothing else on it.
- 04
Being found
Whether you come up when somebody searches the thing you actually sell, and whether the listing they land on has the right hours on the one day it matters. This is the half that compounds and the half that is slow.
- 05
Being put in front of people
Search, social and retargeting, bought deliberately. Waiting to be found is a strategy for businesses with time. Paid is how a new location fills in month one rather than month nine, and it is the only part of this list where you decide how many people see you.
- 06
What it costs to get one
Cost per enquiry, and what share your team closes. Every number above is vanity until it divides into that one. It is also the number that tells you whether to spend more or stop.
- 07
What others say
The rating and the three newest reviews, read deliberately and trusted more than anything you wrote yourself. A four-year-old complaint at the top with no reply under it reads as nobody being home.
- 08
Getting answered
WhatsApp in most of the markets you sell into, and every client site in this portfolio links it. The number has to match Google, and somebody has to be reading it. Every pillar above only bought you this one.
What we take over
Eight pieces of work. On a full engagement we hold all of them, which is the only way the eight above stay in agreement once we stop looking at them.
Website
The one surface you own outright
Google Business
Claimed, filled in, and kept current
SEO foundation
The two lines Google writes about you
Brand identity
One mark, one typeface, one name for the product
Social profiles
Rebuilt so they stop contradicting each other
Software
When the work needs a tool that does not exist yet
Paid media
Search, social and retargeting, bought on purpose
Automation
The follow-up nobody has to remember
One team, not five
Split the work across five vendors and the ads run a product name the site has never used, the photographer shoots a crop the feed cuts in half, and the wrong phone number survives on the listing because it is nobody's job.
The same five strands, run by one team on one calendar. Each is a full practice in its own right. The pages below go into what each one involves. 50+ brands scaled online, across India, the US, the Gulf and Australia.
Web development
The site, the CMS behind it, and the maintenance that starts the day after launch.
App development
For when the thing people use every day has to live on a phone rather than a tab.
Marketing
Paid and organic, pointed at the pages that actually convert rather than at the homepage.
Content creation
Photography, video and copy made for the channel that will run it, not cut down to fit afterwards.
AI automation
The follow-ups, the routing and the monthly reporting, running without anyone chasing them.
The first ninety days
The phases overlap, because real ones do. What follows is roughly how a full presence build has run.
- Weeks 1 to 2
Access and inventory
We collect the logins that exist, recover the ones nobody remembers, and write down every surface the business currently appears on. It is always more than the founder expects, and one or two of them belong to somebody who left.
- Weeks 2 to 5
Mark, type and words
One logo, one typeface, one way of describing what you sell. This comes early rather than last because everything after it is just that decision applied to a different surface.
- Weeks 4 to 9
Build and claim
Site built, listing claimed and verified, profiles rebuilt to match. Old surfaces get pointed at the new ones rather than abandoned, so nothing you already rank for is thrown away.
- From week 10
Running it
One note a month: what moved, what did not, and the one change worth making next. Sent whether or not the news is good.
Send us the business name
We will look up every surface it appears on and send back the list: the ones you control, the ones you do not, and the two that contradict each other. No call required to get it.